Poderi e Cantine Oddero was established in the late 18th century by the Oddero family, who have lived in La Morra since the first half of that century. In the 1890s, Giovanni Battista Oddero began vinifying grapes, which lead to the winery’s establishment. Later, his sons, Lorenzo and Luigi followed in his footsteps. It was the first Giacomo Oddero, who started selling wine in bottles. Yet, in the story of Oddero, one cannot pass up the second Giacomo Oddero, who renovated the ancient farm and began elevating the quality and prestige of the region’s wine. Today, his legacy lives on through his daughter, Mariacristina, and his grandchildren, Isabella and Pietro, who represent the seventh generation of vinicultural tradition.